I help ambitious health and wellness businesses scale their revenue and brand through strategic social media marketing.
Trusted by
Avg. client
+85% growth
Proof, Not Promises
Featured Case Study
RHA runs elite hockey camps but was struggling to reach new families beyond their existing circle. I didn't just "post content," I built a high-intent targeting ecosystem.
The Outcome
Every camp sold out a full month before puck drop.
Efficiency
Reduced Cost Per Acquisition by 35% vs. previous years.
Scale
3x new student inquiries, freeing the team to focus on coaching.
+40%
Leads growth in 90 days
8x
ROI on ad spend
47
Booked calls in one month
-35%
Cost per acquisition
The Outcome
An optimized social funnel that turns attention into more inquiries, more bookings, and more purchases.
Content that demonstrates expertise and builds trust.
Consistent visibility and active promotion to stay top of mind and attract new customers.
The Method
Full-service social media marketing built to grow brand awareness and drive sales through proven systems and performance analysis. I create a structured, consistent relationship between your brand and your audience, increasing demand for your product and turning attention into inquiries, bookings, and sales.
Briefing
A kickoff session with you to clarify goals and evaluate current marketing performance. This sets the baseline and priorities.
Analysis
I analyze your market, niche, audience, and competitors to uncover real opportunities, demand, and the most effective channels and formats.
Strategy
Positioning first, so your audience instantly understands why you're the right choice. Then a clear USP, brand voice, and platform plan.
Content Plan
A publishing calendar with specific content categories and goals for each channel to ensure consistency and strategic progression.
Profile Design & Community Setup
Cover images, avatars, post templates. Optimized profiles, updated key info, structured discussions, and connected tools.
Editorial Guidelines
Standards for content creation and publishing: tone, key messages, communication rules, so your brand feels consistent and trustworthy.
Unified Visual System
A cohesive look across all platforms to strengthen brand recognition.
Launch & Promotion
Content adapted to each platform and format (Instagram, Facebook, Threads, etc.).
Analytics
Tracking reach, clicks, traffic, and conversions. Analyzing how social supports other channels and following the client path from post to site to inquiry or purchase.
Optimization
Refining strategy using performance data. Doubling down on what works, cutting what doesn't, updating the content plan quickly.
Monthly Reporting
A clear report each month showing budget spend, KPI results, and recommendations for the next optimization steps.
Based in
Toronto, Canada
About
Hi there, and welcome to my space. I'm Alina, a creative and strategic marketing specialist passionate about building content that results in real business growth.
With a strong focus on storytelling, data, and analytics, I create marketing that connects with people, earns trust, and converts attention into clients.
Good Questions
You'll usually see a shift in brand sentiment and engagement within the first 30 days. Serious revenue scaling and high-volume lead generation typically hit their stride between days 60 and 90 as data-driven optimizations kick in.
I'm fully invested in your success. If we don't hit our agreed-upon benchmarks, I'll keep working at no extra cost until you see the results you're paying for.
Engagement is a great signal, but I don't pay my bills with double-taps and neither should you. I build conversion-centric funnels designed to turn scrollers into inquiries, bookings, and loyal customers.
It depends on where you're located. If you're in Toronto or the GTA, I can come on-site and film agreed-upon content with you directly (short-form video, behind-the-scenes, founder clips). Outside of Toronto, I'll either direct your local creators or help you source a professional shooter in your area so we have the high-quality raw ingredients needed.
Yes. I provide full marketing services, including Marketing Strategy, Paid Ads (Meta, Google, TikTok), Email Marketing & Automation, and Performance Analytics & Reporting.
Discovery Call
Free 30-minute consultation, no pressure. You'll walk away with clarity and at least one strategic insight, even if we don't end up working together.